Southwick's latest Spring/Summer 2014 offerings include this handsome glen plaid suit with a pink overcheck
Mention the name Southwick and traditionalists nod in recognition of the house's lauded authentic American style, natural shoulder comfort, quality, fine fabrics and attention to detail. Since 1929, Southwick has clothed discerning customers who appreciate their trademark of understated elegance and quality workmanship.
The Grieco Brothers
Nicolas and Vito Grieco immigrated to this country from a remote Italian village in the early 1900s. Hard working and ambitious, they ran a suit pressing business in Brooklyn, then a successful tailor shop in New York until the outbreak of World War I forced them to close.
Undaunted, they opened a suit business in Massachusetts where they honed their skills as master tailors and experimented with mass production techniques. When that business folded, they worked for another manufacturer until their entrepreneurial zeal propelled them to found Grieco Bros. in Lawrence, Massachusetts in 1929.
Their custom made suits embodied a fundamentally British attitude toward clothing: the natural shoulder philosophy. Albeit somewhat iconoclastic for its time (fashion of the 1920s and 1930s dictated a more exaggerated shoulder look), the style endured. While the 1920s look of deep pleats and heavily padded shoulders becomes trendy from time to time, the natural shoulder style, with its simpler lines, has become a time honored classic.
Southwick loyalists turn to the brand not just because the look is right but because the craftsmanship provides enduring value, an important consideration when investing in a suit.
The Southwick Philosophy
The roots of Southwick's business philosophy are firmly grounded in the singular American vision of its founders: a love of quality and craftsmanship. Southwick's clothing reflects the natural shoulder philosophy that your clothes should look like you and not their manufacturer.